Profile
A passionate, collaborative, and accountable creative director with over 20 years of brand development and advertising experience in the entertainment, consumer packaged goods, financial services, sports, retail, healthcare, B2B, travel & leisure and building products industries. Bridges the distance between business strategy and creative execution. International experience developing new business and client relationships. Leads and connects people within organizations.
Expertise
Creative Direction / Graphic Design / Art Direction / Project Management / Account Management / Strategic Planning / Print & Web Production
Experience
Creative Director
Whitespace Design / Atlanta, GA / 1998 - Present
- Leads client teams in the development and implementation of brand identity across multiple platforms, touchpoints and user experiences that include:
Advertising
Brand Standard Manuals
Brochures
Business Cards
Business Forms
Direct Mail
DVDs
Email Marketing
Letterhead
Logos
Newsletters
Packaging
Posters
PowerPoint Templates
Proposals
Products
Public Relations
Sales Collateral
Signage
Trade Show Environments
Web Banner Ads
Websites
Uniforms
Vehicles
- Developed and produced the rebranding strategies and brand components of client companies ranging from $5m to $280m in revenue
- Worked with client developing a brand architecture model that aligned business strategy with branding efforts, then produced the brand touchpoints that resulted in a $3m to $6m increase in rental revenue over 3 years
- Designed and delivered a 350,000 piece-per-year direct mail campaign that grew client's merchandise sales from $10m to $33m over 4 years
Graphic Designer / Senior Graphic Designer
Trousdell Design / Atlanta, GA / 1992 - 1996
- Designed and produced print collateral, packaging and advertisements
- Directed photoshoots
- Managed press checks
- Directed Junior Designers
- Mentored by Don Trousdell
Graphic Designer
J. Walter Thompson / JWT/Specialized / Atlanta, GA / 1997 - 1998
- Designed and produced print collateral and advertisements
Brand Experience
Albany Door Systems
Ames Taping Tools
Atlantic Records
The Atlanta Braves
Auntie Anne's Pretzels
The Bahamas Film Commission
Casey Gilson P.C.
ChoicePoint
CNN
Emory University
Fisher-Price
The Georgia Tourism Board
Georgia Power
Holiday Inn Worldwide
Hootie & The Blowfish
Edwin McCain
Amy D. Morris Interiors
TBS
TNT
Universal Studios
WalMart
Education
BA - Journalism
University of South Carolina / Columbia, SC / 1991
Skills
Photoshop, Illustrator, Dreamweaver, InDesign, Fireworks, Flash, MS Office.
Deep domain knowledge of the brand development process, graphic design and typography.
Strong understanding of Actionscript, CSS, HTML, PHP, SEO, social media,
information architecture, usability, technology, experience design, Final Cut Pro
and DVD Studio Pro.